Why promoting your business online is vital to your business survival?

Online Marketing - world internet usage statistics

The way people shop has changed drastically in the last few years. Research shows that more than 40% of purchases are either conducted online or influenced  one way or another by the information that is found online.

We search for product information in online directories or the search engines, conduct background checks on the companies and their products, ask our Facebook buddies for recommendations, readthe Tweets, scan Forums and Blogs for ratings and complaints – yes, these days your sales are less dependent on your floor salesmen and more on your company web presence and its reputation online.

As the world is turning faster and faster, we look for instant information and immediate solutions. eCommerce is becoming a fact of life and the proliferation of iPads and smart phones makes online shopping even more convenient.

Whether you like it or not, this trend unfortunately is not going away. Just look at the statistics. In 2010 there were 1.9 billion internet users and this number is growing exponentially every year.

If you don’t get on line now, you will miss the boat… or at least you will have to pay a premium price to catch up with your competitors.

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