Search Engine Marketing (SEM)

 Search Engine Marketing Techniques

Building a website is usually the easy part; building awareness of your newly built website, so it appears in the search results is much harder.

As there are literary millions of web pages competing for the first page of the search results, only the best  make it to the top of the heap.

Getting top listing in the search results is a contest in relevancy, authority and popularity. The objective of search engine marketing is to improve your website ranking in the search results and bring highly targeted visitors to your website.

While SEO focuses primarily on improving your website ranking in the “organic” search results, search engine marketing looks at alternative ways of bringing traffic to your website. This is frequently done in conjunction with traditional advertising such as promotion via banners, signage on your vehicles, printing of your website address on your business cards and brochures etc.

Search Engine Marketing Techniques

There are many search engine marketing techniques and link building strategies, with new ones being created on a daily basis.

The objective of each strategy is to bring visitors to your website and encourage them to take action – to bookmark, to subscribe, to provide contact details or to pull out their credit card and buy.

Here are some of the  Search Engine Marketing Techniques used today to get links and bring traffic to your website:

  • Article Marketing
  • Directory Advertising
  • Online Press Releases
  • Podcasting
  • Email Marketing
  • Banner Advertising
  • Blogging and posting comments on blogs and forums
  • In-game advertising
  • Webinars
  • Squidoo
  • Hub Pages
  • Video Marketing

Search Engine Marketing Vs Off page SEO

Search Engine Marketing is often confused with off-page Search Engine Optimization. While both of them may target the same media (e.g. Video or Article Directories), their purpose is different;

SEO is primarily concerned with obtaining links (irrespective of their quality), while SEM with bringing targeted traffic to your site. For example – posting a poor article in an Article Directory will get you a link, but it is unlikely to get you any traffic.

Search Engine Marketing vs PPC

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